TriStar111 Madrid is born

The Casa de Campo is the home to TriStar111 Madrid taking place on 3 July 2011.
The triathlon will feature a race presentation that is easy to follow for spectators.

Madrid will be host city for the first TriStar111 race entirely taking place in a single venue and featuring a multi-lap cycling race. On 3 July 2011, the international triathlon will be held in the Casa de Campo Park close to the city centre offering all facilities for the athletes and race organisation. Spectators will be able to follow the entire race without relocating. A maximum of 500 athletes will be allowed for the race featuring 10 laps of 10km for the cycling portion.

The first TriStar111 Madrid will take place on 3 July in the Casa de Campo – a venue that also hosts the ITU World Series. Casa de Campo is very close to the Spanish capital’s historic city centre and offers great facilities to set up infrastructures. It is also the Green lung of the city and a historical sports venue. In addition to the athletes, spectators will profit from the race layout as they will be able to follow the entire race without having to move from one venue to the other. TriStar111 Madrid will be limited to 500 entrants.

"Madrid will play a major role in our global series as a destination and as one of the venues for the coming TEAM events on the 111 format. TriStar111 Madrid is possible thanks to the close and efficient collaboration with the Triathlon Federation of Madrid. I am very happy to welcome Madrid as a host city, and look forward to a strong and successful business partnership for many years to come," says Georg Hochegger, CEO of Star Production SARL.

The race starts with 1km of swimming in the calm waters of the Casa de Campo Lake. The 100km cycling portion will be accomplished in 10 laps of 10km, which is why drafting will be permitted in this race. The closing run will be done in two laps of 5km each, adding up to the total race distance of 111km for the inaugural TriStar Madrid.

TriStar races offer an easy-to-understand format, do not require a signup a year ahead of the race, and last but not least allow for more fun and faster recovery periods than other races thanks to the relatively short swim and run distances. TriStar111 Madrid is open to individual athletes and to relay teams composed of two or three participants. This format has a total length of 111km with a simple approach that the brand has brought to the sport: choose your favourite cycling distance, divide it by 10 for the run and by 100 for the swim: 1km of swimming, 100km of cycling and 10km of running adds up to TriStar111 Madrid.

All TriStar races are additionally focused on environmental protection and adhere to the 4vita.org program of setting up sports events with minimal environmental impact. Social responsibility will be in the limelight as the race collects funds for a local cancer charity in cooperation with Lance Armstrong’s LIVESTRONG™ foundation.

TriStar Madrid is the second race in Spain after TriStar Mallorca on 17 April, featuring the best triathlete in the World, Chris Macca McCormack, two times Ironman World Champion. TriStar Madrid joins a growing lists of events – TriStar races will be held over various distances in Nevis and St. Kitts, Mallorca, Worms, Lyon, Estonia, Monaco and Sardinia.

Registration for the race will be opened on the official website www.tristarmadrid.com

TriStar111 Madrid is organised by Star Production SARL with the collaboration and support of the regional triathlon federation.

The TriStar label is owned by Star Production SARL, a Monaco based company specialized in organising high quality sports events that are focused on fun, social responsibility and environmental protection. The TriStar Series has introduced new distances to the sport of triathlon (A/N: 111km and 222km). More Info: www.tristar111.com

TriStar Madrid
TriStar111 on July 3rd
www.tristarmadrid.com