Winter Night Longboard

Une nouvelle vidéo de freestyle et de longboard dans les rues de Madrid pendant une nuit d’hiver avec les riders Ra, Nacho, Quique, Kati, Paula, Borja, Luis et Jorge y Guido. L’ensemble fait partie de la série “Surfing the city”. Le tout sur la bande son At Home de Crystal Fighters.

Winter Night Longboard from Juan Rayos on Vimeo.

Quiksilver Hubble Project

Un excellent teaser et shooting avec la RED One par Nicolas Dazet, pour le lancement de ce futur masque dévellopé par Travis Rice et Quiksilver Technical Division. Une présentation du projet Hubble Beta actuellement en phase de test avant un lancement prévu pour l’hiver 2011/2012.

Hubble goggle from nicolas dazet on Vimeo.

Zoot Sports partnering with TriStar

Zoot Sports becomes exclusive apparel and footwear partner for five TriStar events
18 FEB 2011, Penzberg, Germany / Monte Carlo, Monaco

TriStar and Zoot Sports have announced a comprehensive multi-year partnership for 2011. The partnership entitles Zoot Sports to become the exclusive Apparel & Shoe partner for five events including TriStar Mallorca, TriStar Worms-Germany, TriStar Lyon, TriStar Estonia and TriStar Monaco.

"The partnership between Zoot and TriStar is just another example of our commitment and passion for the sport of triathlon. Zoot is proud to be a part of such a dynamic event series that is exposing more people to the spirit and lifestyle of the sport. We are looking forward to a long and mutually beneficial partnership with TriStar, and together helping shape the future of the sport of triathlon," said Jeff Mechura, VP Global Marketing for Zoot Sports.

The agreement provides complete equipment to the events including clothing for athletes, volunteers and the organizing team.

"It's an honour to have won Zoot as an official partner. Zoot is one of the world's leading brands in the sport of triathlon. After the inspiring talks we’ve had, we are confident that our cooperation will be an important support for both our brand and the events. From experience we know that we can work with Zoot very well, "said Laurent Gauthier, president of Star Production SARL.

Zoot is 100% focused on providing the athlete with the ultimate in performance apparel, wetzoots, footwear and accessories. For 25 years, Zoot has been pioneering innovative product solutions that cover the athlete from start to finish and head to toe. Zoot continues to draw on its history in the sport and its athletes to deliver the most innovative and complete multisport product line in the world. www.zootsports.com
The TriStar label is owned by Star Production SARL, a Monaco based company specialized in organising high quality sports events that are focused on fun, social responsibility and environmental protection. The TriStar Series has introduced new distances to the sport of triathlon (A/N: 111km and 222km). More Info: www.tristar111.com

Winter in Hell

Une superbe vidéo présentant les paysages de l’Islande durant le froid arctique. Un contraste entre les lacs gelés, la neige et le fameux volcan Eyjafjallajokull en éruption. Une captation d’Enrique Pacheco avec un Canon 7D et 5D Mark II. Le tout sur une bande son de Die Goldstein.

Winter in Hell from Enrique Pacheco on Vimeo.

Silent Transitions

Un projet personnel avec ce court-film intitulé “Silent Transitions” de la part du réalisateur et motion-designer Salomon Ligthelm, inspiré par le concept du silence et 2 extraits de la Bible. Un superbe démonstration avec ce shooting en Canon 7D / Twixtor, dans la ville de Dubai.

Silent Transitions [6000fps] from Salomon on Vimeo.

The Art of Flight

Après l’excellent That’s It That’s All, voici le trailer du nouveau projet de Travis Rice intitulé “The Art of Flight”. Des magnifiques plans et captations de snowboarders (John Jackson, Mark Landvik, Nicolas Muller) en Pentagonie, Alaska ou Australie.

The Art Of Flight from Sergej Barnowicz on Vimeo.

TriStar111 Madrid is born

The Casa de Campo is the home to TriStar111 Madrid taking place on 3 July 2011.
The triathlon will feature a race presentation that is easy to follow for spectators.

Madrid will be host city for the first TriStar111 race entirely taking place in a single venue and featuring a multi-lap cycling race. On 3 July 2011, the international triathlon will be held in the Casa de Campo Park close to the city centre offering all facilities for the athletes and race organisation. Spectators will be able to follow the entire race without relocating. A maximum of 500 athletes will be allowed for the race featuring 10 laps of 10km for the cycling portion.

The first TriStar111 Madrid will take place on 3 July in the Casa de Campo – a venue that also hosts the ITU World Series. Casa de Campo is very close to the Spanish capital’s historic city centre and offers great facilities to set up infrastructures. It is also the Green lung of the city and a historical sports venue. In addition to the athletes, spectators will profit from the race layout as they will be able to follow the entire race without having to move from one venue to the other. TriStar111 Madrid will be limited to 500 entrants.

"Madrid will play a major role in our global series as a destination and as one of the venues for the coming TEAM events on the 111 format. TriStar111 Madrid is possible thanks to the close and efficient collaboration with the Triathlon Federation of Madrid. I am very happy to welcome Madrid as a host city, and look forward to a strong and successful business partnership for many years to come," says Georg Hochegger, CEO of Star Production SARL.

The race starts with 1km of swimming in the calm waters of the Casa de Campo Lake. The 100km cycling portion will be accomplished in 10 laps of 10km, which is why drafting will be permitted in this race. The closing run will be done in two laps of 5km each, adding up to the total race distance of 111km for the inaugural TriStar Madrid.

TriStar races offer an easy-to-understand format, do not require a signup a year ahead of the race, and last but not least allow for more fun and faster recovery periods than other races thanks to the relatively short swim and run distances. TriStar111 Madrid is open to individual athletes and to relay teams composed of two or three participants. This format has a total length of 111km with a simple approach that the brand has brought to the sport: choose your favourite cycling distance, divide it by 10 for the run and by 100 for the swim: 1km of swimming, 100km of cycling and 10km of running adds up to TriStar111 Madrid.

All TriStar races are additionally focused on environmental protection and adhere to the 4vita.org program of setting up sports events with minimal environmental impact. Social responsibility will be in the limelight as the race collects funds for a local cancer charity in cooperation with Lance Armstrong’s LIVESTRONG™ foundation.

TriStar Madrid is the second race in Spain after TriStar Mallorca on 17 April, featuring the best triathlete in the World, Chris Macca McCormack, two times Ironman World Champion. TriStar Madrid joins a growing lists of events – TriStar races will be held over various distances in Nevis and St. Kitts, Mallorca, Worms, Lyon, Estonia, Monaco and Sardinia.

Registration for the race will be opened on the official website www.tristarmadrid.com

TriStar111 Madrid is organised by Star Production SARL with the collaboration and support of the regional triathlon federation.

The TriStar label is owned by Star Production SARL, a Monaco based company specialized in organising high quality sports events that are focused on fun, social responsibility and environmental protection. The TriStar Series has introduced new distances to the sport of triathlon (A/N: 111km and 222km). More Info: www.tristar111.com

TriStar Madrid
TriStar111 on July 3rd
www.tristarmadrid.com

Nike - Throwdown

Voici le nouveau spot Nike, conçu par Wieden Kennedy Portland autour des exploits de sportifs dans les domaines tels que le basket, le rugby ou la danse. Un hommage aux athlètes avec ces performances de plusieurs univers, dans cette campagne intitulée “Throwdown”.

Coca-Cola : Siege

A l’occasion du Super Bowl 2011, voici la nouvelle campagne de Coca-Cola imaginée par Wieden + Kennedy Portland. Intitulé “Siège”, le spot a été dirigée par Fx & Mat (production Nexus), sur un travail d’animation de Framestore London.

COKE SIEGE superbowl 2011 from fxandmat on Vimeo.

Olivier Marceau - TriStar Ambassadeur

Le champion du Monde Olivier Marceau devient ambassadeur officiel de TriStar. A ce titre Olivier va participer à quatre TriStar cette saison. Une très bonne nouvelle!

Mercedes-Benz "Welcome" - Super Bowl Commercial 2011

Watch an extended cut of the Mercedes-Benz Super Bowl commercial in this exclusive pre-game release. 125 years of Mercedes-Benz heritage is celebrated as hundreds of vehicles come to life and make a pilgrimage to greet their newest family members.

Mercedes-Benz "Welcome" - Super Bowl Commercial 2011 from Antoine Darmon on Vimeo.

Toshiba announce sponsorship of prestigious Windsor Triathlon

London, UK, 3 February 2011 – Toshiba UK and Human Race, the UK’s leading multi sport event organiser, today announce a two year partnership that will see Toshiba UK become headline sponsor for what will become the Toshiba Windsor Triathlon, the country’s most prestigious event of its kind. The event attracts 2,500 competitors, including a world class elite field, who will compete to win the coveted race winner title.

Toshiba is supporting the partnership with an integrated marketing programme which includes social media activity, an online campaign and media partnerships. As part of the sponsorship, the Toshiba logo will adorn the race barriers, swim caps and flags on the day of the event – highlights of which will be aired on Channel 4. As well as the marketing campaign, a group of Toshiba employees will be taking the sponsorship to the next level themselves, as they train to take part in the race on the big day.

The partnership builds on Toshiba’s heritage of sports partnerships, which have included several other high-profile global sponsorships in recent years, and follows the announcement that Toshiba will sponsor this year’s Rugby World Cup,

“Triathlon racing is the fastest growing Olympic sport in the UK, with more and more people taking part every year. With the anticipation growing for 2012, we’re excited to be part of this activity, which has seen an enormous response from keen athletes across the country.” said Matt McDowell, Marketing Director; Toshiba UK.

“Technology and sport are becoming ever more integrated, with advances in the field improving every aspect of sport easier and more enjoyable – from recording and monitoring stats and scores, to offering advanced training software. It’s a great fit that a leading technology manufacturer like Toshiba offers its support with events like this, and we’re thrilled to be on-board for this year’s race”.

John Lunt, Human Race Managing Director added: “As the Windsor Triathlon celebrates its 21st year, we are delighted to have Toshiba on board as title sponsor. It is fantastic to be working with a dynamic global brand whose extensive range of technology products are integral to the lives of our athletes and we look forward to developing the event together.”

On the weekend itself, Toshiba will showcase its range of laptops, televisions and camcorders in the race village and awarding them as prizes to winning competitors in each sector.

The 2011 Toshiba Windsor Triathlon takes place on the 11th – 12th June, and includes a, 1.5km swim, 42km bike ride and 10km run for the Olympic distance and Elite race and a 750m swim in the Thames, a 30 km bike ride, a 5km run for the Sprint race. For more details about the Windsor Triathlon visit: http://www.humanrace.co.uk/events/triathlon/windsor-triathlon-2011

PORSCHE CAYENNE BY FORMAT67.NET

Superbe travail de l'image pour cette vidéo tournée en Allemagne pour une marque de jantes haute de gamme. Le traitement graphique est exceptionnel!

PORSCHE CAYENNE BY FORMAT67.NET (IMAGEVIDEO FOR ETABETA & FELGENOUTLET) from FORMAT67.NET on Vimeo.

Volkswagen : The Force

Voici une excellente idée par l’agence Deutsch Inc pour la nouvelle campagne de Volkswagen et son nouveau modèle Passat. La présence d’un enfant s’imaginant en Dark Vador et essayant d’utiliser sa force dans toute les situations. Un clin d’oeil à la saga Star Wars à découvrir en vidéo.

Volkswagen - The Force from Mark O'Connor on Vimeo.

Honolulu Marathon spending at $106 million, up $6 million from last year

December’s Honolulu Marathon generated $106 million in spending and $5.41 million in state taxes, according to a Hawaii Pacific University study released today by organizers of the marathon.

Spending and tax collections were up from the previous year when the marathon accounted for $100 million in spending and $5.13 million in taxes.

Pat Bigold, director of Honolulu Marathon media relations, said the increase was largely due to the stronger yen and increased spending by Japanese tourists.

Japanese marathoners spent $342.91 per day during the 2010 marathon up 9 percent from 2009, according to the study.

“There were 22,806 entries in the 2010 marathon and 13,492 of them were from Japan. Another 2,221 Japanese participated in the 10-kilometer Race Day Walk which is conducted with the marathon. The Japanese walkers' spending increased by 11 percent over 2009,” the study reported.

Jerry Agrusa, of the HPU Travel Industry Management Dept., has led the annual study since 2001. The study was based on 1,641 interviews with marathoners, including 1,189 conducted in Japanese.