Zoot Sports has agreed a two year sponsorship deal with Dextro Energy Triathlon Hamburg.
The Hawaii-based clothing brand will be granted merchandising rights to the International Triathlon Union World Championship series event, along with a presence on stadium advertising and inflatables in TV-visible areas. According to Sponsors.de, the deal is worth a low six-figure sum with a significant value-in-kind component.
Dextro Energy Triathlon Hamburg takes place on 16th and 17th July 2011, with other local partners including presenting sponsor Hamburg Wasser, beer brand Erdinger Alkoholfrei and Sportstadt Hamburg.
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