Coca-Cola : Siege

A l’occasion du Super Bowl 2011, voici la nouvelle campagne de Coca-Cola imaginée par Wieden + Kennedy Portland. Intitulé “Siège”, le spot a été dirigée par Fx & Mat (production Nexus), sur un travail d’animation de Framestore London.

COKE SIEGE superbowl 2011 from fxandmat on Vimeo.

Olivier Marceau - TriStar Ambassadeur

Le champion du Monde Olivier Marceau devient ambassadeur officiel de TriStar. A ce titre Olivier va participer à quatre TriStar cette saison. Une très bonne nouvelle!

Mercedes-Benz "Welcome" - Super Bowl Commercial 2011

Watch an extended cut of the Mercedes-Benz Super Bowl commercial in this exclusive pre-game release. 125 years of Mercedes-Benz heritage is celebrated as hundreds of vehicles come to life and make a pilgrimage to greet their newest family members.

Mercedes-Benz "Welcome" - Super Bowl Commercial 2011 from Antoine Darmon on Vimeo.

Toshiba announce sponsorship of prestigious Windsor Triathlon

London, UK, 3 February 2011 – Toshiba UK and Human Race, the UK’s leading multi sport event organiser, today announce a two year partnership that will see Toshiba UK become headline sponsor for what will become the Toshiba Windsor Triathlon, the country’s most prestigious event of its kind. The event attracts 2,500 competitors, including a world class elite field, who will compete to win the coveted race winner title.

Toshiba is supporting the partnership with an integrated marketing programme which includes social media activity, an online campaign and media partnerships. As part of the sponsorship, the Toshiba logo will adorn the race barriers, swim caps and flags on the day of the event – highlights of which will be aired on Channel 4. As well as the marketing campaign, a group of Toshiba employees will be taking the sponsorship to the next level themselves, as they train to take part in the race on the big day.

The partnership builds on Toshiba’s heritage of sports partnerships, which have included several other high-profile global sponsorships in recent years, and follows the announcement that Toshiba will sponsor this year’s Rugby World Cup,

“Triathlon racing is the fastest growing Olympic sport in the UK, with more and more people taking part every year. With the anticipation growing for 2012, we’re excited to be part of this activity, which has seen an enormous response from keen athletes across the country.” said Matt McDowell, Marketing Director; Toshiba UK.

“Technology and sport are becoming ever more integrated, with advances in the field improving every aspect of sport easier and more enjoyable – from recording and monitoring stats and scores, to offering advanced training software. It’s a great fit that a leading technology manufacturer like Toshiba offers its support with events like this, and we’re thrilled to be on-board for this year’s race”.

John Lunt, Human Race Managing Director added: “As the Windsor Triathlon celebrates its 21st year, we are delighted to have Toshiba on board as title sponsor. It is fantastic to be working with a dynamic global brand whose extensive range of technology products are integral to the lives of our athletes and we look forward to developing the event together.”

On the weekend itself, Toshiba will showcase its range of laptops, televisions and camcorders in the race village and awarding them as prizes to winning competitors in each sector.

The 2011 Toshiba Windsor Triathlon takes place on the 11th – 12th June, and includes a, 1.5km swim, 42km bike ride and 10km run for the Olympic distance and Elite race and a 750m swim in the Thames, a 30 km bike ride, a 5km run for the Sprint race. For more details about the Windsor Triathlon visit: http://www.humanrace.co.uk/events/triathlon/windsor-triathlon-2011

PORSCHE CAYENNE BY FORMAT67.NET

Superbe travail de l'image pour cette vidéo tournée en Allemagne pour une marque de jantes haute de gamme. Le traitement graphique est exceptionnel!

PORSCHE CAYENNE BY FORMAT67.NET (IMAGEVIDEO FOR ETABETA & FELGENOUTLET) from FORMAT67.NET on Vimeo.

Volkswagen : The Force

Voici une excellente idée par l’agence Deutsch Inc pour la nouvelle campagne de Volkswagen et son nouveau modèle Passat. La présence d’un enfant s’imaginant en Dark Vador et essayant d’utiliser sa force dans toute les situations. Un clin d’oeil à la saga Star Wars à découvrir en vidéo.

Volkswagen - The Force from Mark O'Connor on Vimeo.

Honolulu Marathon spending at $106 million, up $6 million from last year

December’s Honolulu Marathon generated $106 million in spending and $5.41 million in state taxes, according to a Hawaii Pacific University study released today by organizers of the marathon.

Spending and tax collections were up from the previous year when the marathon accounted for $100 million in spending and $5.13 million in taxes.

Pat Bigold, director of Honolulu Marathon media relations, said the increase was largely due to the stronger yen and increased spending by Japanese tourists.

Japanese marathoners spent $342.91 per day during the 2010 marathon up 9 percent from 2009, according to the study.

“There were 22,806 entries in the 2010 marathon and 13,492 of them were from Japan. Another 2,221 Japanese participated in the 10-kilometer Race Day Walk which is conducted with the marathon. The Japanese walkers' spending increased by 11 percent over 2009,” the study reported.

Jerry Agrusa, of the HPU Travel Industry Management Dept., has led the annual study since 2001. The study was based on 1,641 interviews with marathoners, including 1,189 conducted in Japanese.